imatter is our civic learning initiative designed for corporate employees. It aims to build active citizenship values among them and trigger their participation in urban local governance.

In the pilot stage, imatter sessions were conducted only for donor organizations. We are now attempting to step beyond that to reach a greater number of corporate citizens in Bengaluru to spread the values of citizenship.

To make modules of the session more relatable and engaging for employees the content has been revised to include current examples and neighbourhood level information.

We are also gradually venturing into colleges with the imatter module.