IPAB is Janaagraha's on-line anti-corruption initiative. It uses a crowd-sourcing model to collect bribe reports, building a repository of corruption related trends across government departments. IPAB empowers citizens, governments, and advocacy organisations like Janaagraha, to tackle retail corruption India-wide.
The IPAB team assesses the website's performance against several KPIs including: Number of visits; average page loading time of site; number of registered users, percentage of reports via SMS; number of interactive features/content, weekly adherence to dashboard publication and bribe report summary publication; timely resolution of bugs; number of bribe reports uploaded, and percentage of reports coming from social media.
Almost achieved (97%). Digital Marketing (Google Adwords) in combination with Search Engine Optimization brought in a large number of new users to the site.
Achieved (219%). Introduction of CDN and other optimization techniques has brought down the bounce rate from 78% to around 40% by end of Q1 (for June).
Not Achieved (43%). As the programme manager joined later on in the quarter, there was no one to anchor this. However, now IPAB is using info-graphics and other data related information, which has caught the fancy of the general public.
Ambiguous. IPAB has an internal system that prioritizes all complaints and bugs reported on the site. However, this is a new initiative , therefore the new manager cannot comment for previous months.
In Q2, IPAB will invest in a bigger marketing push via social media search engine marketing to counter lower visit numbers on weekends. The programme is currently investigating user behaviour to determine engagement patterns, in an effort to increase the number of registered users on the site. Although it achieved its targets with respect to SMS bribe reports, it will also look at other ways of using mobiles to increase the number of reports coming in from outside metropolitan areas.
1 Million Voices against Corruption